SWEED

Loved by makeup artists all over the world, Sweed is known for its professional, vegan and clean products.

Sweed is a pioneer in eye makeup with its popular, award-winning mascaras and lash growth serum free from prostaglandins. After years of working as a makeup artist, founder Gabriella Elio wanted to create innovative products that she felt were missing from the market to achieve her timeless “no-makeup” style.

Sweed was born after extensive research and the collection is now expanding with new makeup products. Gabriella’s motto is:

“Look like yourself after two weeks of vacation – glowing skin, lush lashes and full of life.”

Sweed is a vegan and cruelty-free brand that saves a sea turtle for every mascara sold.